State of Toddler Apps 2025 market report cover - analysis of 33 popular children's educational apps
Free analysis covers pricing, privacy, and educational quality across 33 leading children's apps
35% of top toddler apps collect heavy user data. The safest apps are often the simplest—offline, no accounts, no tracking.”
— Sean Record
RALEIGH, NC, UNITED STATES, November 28, 2025 /EINPresswire.com/ -- Little Wheels, creator of kid-safe, offline educational apps for toddlers ages 2-6, today published "State of Toddler Apps 2025," a free market report analyzing pricing models, data practices, and educational quality across 33 popular toddler educational apps.
The report is available at: https://littlewheels.app/learn/industry-analysis/state-of-toddler-apps-2025
Report Highlights
- Market size: $6B+ in 2024 revenue; 68% of
- Pricing: Industry standard of $59.99/year subscriptions; parents spend $180-540 over typical 3-year usage
- Privacy: 35% of top apps collect heavy user data; COPPA 2025 amendments require opt-in consent for targeted advertising by April 2026
- Quality: Peer-reviewed developmental research shows App Store ratings don't correlate with educational effectiveness
What the Report Covers
- Subscription vs. one-time purchase cost comparison
- Capital structure analysis (VC, PE, nonprofit, indie)
- Privacy-first alternatives with no tracking and no data collection
- Four Pillars of Learning framework and evidence-based quality metrics
- COPPA compliant app requirements and 2025 timeline
Availability
- Full report: https://littlewheels.app/learn/industry-analysis/state-of-toddler-apps-2025
- PDF version: https://littlewheels.app/reports/state-of-toddler-apps-2025-pdf
About Little Wheels
Little Wheels develops kid-safe educational apps for toddlers and preschoolers ages 2-6, built around vehicle-powered learning—using children's natural obsession with trucks, trains, and cars to teach speech and creativity skills.
Little Wheels apps are privacy-first with no ads, no tracking, no accounts required, and no data collection. Both apps— Learn to Talk (speech development) and Create Art & DJ (Montessori-inspired creativity)—are one-time purchase apps that work completely offline, providing safe screen time without subscriptions.
Available on the Apple App Store for $4.99 each after a 7-day free trial.
Website: https://littlewheels.app
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